Facebook Rejects Movie Ad With Two Women Kissing

[Facebook is allowing this ad after all. See the updates below.] Facebook's tolerance for women kissing each other doesn't extend much past members' photo albums, as the social-media site has banned this image, in which two women are touching tongues, in an ad for the Greek film Attenberg. The distributor, TriArt Films, doesn't think Facebook is being fair, since men and women can kiss each other in ads on the site as much as they want. To be fair, TriArt's ad is a little off-putting completely separate from the gender issue. Still, Facebook needs to be less arbitrary about what it bans. One way to do this would be to crack down harder on all the gross spambots that litter people's profile pages with actual pornography. UPDATE: Just a few weeks ago, Facebook apologized for removing a picture of two men kissing from a page calling for a "kiss-in" protest at a pub, where a gay couple had been ousted. Facebook reinstated that page. Of course, that was a page—editorial, essentially—and not an ad. UPDATE 2: Facebook has reversed its position on the movie ad and is reinstating it, too. "Upon investigation, we concluded the advertisement does not violate our guidelines and was removed in error. The ad is now running, and we apologize for the inconvenience," a rep told us. 

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.