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Facebook combined a playful concept with great design in this recent initiative to send its 2015 marketing insights to agencies—via a beautiful deck of 52 illustrated playing cards.
The deck was made by London creative agency Human After All. Each card offered a unique and engaging insight about Facebook and its U.K. users—from Santa to Star Wars, from Jay Z to Jon Snow—the agency says.
The packaging was personalized to the agency that would be getting each pack.
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