AdFreak Face-Swapped, Filtered and Memed: Xfinity’s New Ad Families Are the Internet Incarnate GS&P created a truly odd roster of relativesBy David Griner|May 31, 2018 Share By David Griner|May 31, 2018 Share It’s been more than a decade since Goodby Silverstein & Partners introduced us to The Slowskys, a family of spokesturtles who were just fine without Comcast’s ultra-fast internet, thank you very much.Since then, Comcast’s internet offering has rebranded as Xfinity, but there’s still room for odd families in the service’s marketing. This week, GS&P debuted three new, internet-embedded families who’ll anchor a campaign of short-form video ads.The most unnerving group is The Swapsons, who’ve all been face-swapped. The baby-mom and dog-dad make for especially bizarre combinations. Then there are The Filtertons, who live life through a lens a la Spanchat or Instagram. But unlike The Swapsons, at least they get to change their looks from time to time. Finally we’ve got The Memesteins, who may not be digitally altered monstrosities, yet seem like the Xfinity family you’d least like to spend time with. CREDITS: Ad Agency: Goodby Silverstein & Partners Client: Xfinity Xfinity SVP, Marketing & Communications: Peter Intermaggio SVP, Brand Marketing: Todd Arata VP, Brand Marketing: Dustin Hayes Executive Director, Social Marketing: Nader Ali-Hassan Senior Director, Brand Marketing: Katie Senderowitz Brand Marketing Manager: Maris HowardCreative Chief Creative Officer: Margaret Johnson Creative Director: Jon Wolanske Creative Director: Jens Waernes Copywriter: Matthew Bottkol Art Director: Grant PiperAccount Services Managing Partner: Leslie Barrett Group Account Director: Jason Bedecarre Account Director: Rachel Fagin Account Manager: Clark Gieseke Account Manager: Lauren Berry Production Executive Producer: James Horner Senior Producer: DP OdishooStrategy Director of Brand Strategy: John Thorpe Group Content Strategy Director: Nick Reggars Senior Communication Strategist: Maren SevertsonBusiness Affairs Director of Business Affairs: Judy Ybarra Business Affairs Coordinator: Brittany Longden Production Company: Gravy Films Director: Cameron Harris Executive Producer: Brent StollerProducer: Tanya Stephens Editorial: Company Company Name: Beast Editor: Connor McDonald Editor: Brian Lagerhausen Executive Producer: Jon Ettinger Producer: Tracy ColemamFinishing/VFX Production: Allied Flame Artists: Darren Orr, Dave Burghardt, Eric Pascua CG Generalist: Michael Lester Motion Designer: Joe Macken VFX Producer: Gordon Wittmann Adweek Adweek