F1's New 3-Second Sonic Branding Is Actually a Chemical Brothers Song Sped to 15,000 BPM

To match the 15,000 rpm of a Formula 1 engine

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

There aren’t many artists who could handle the task of effectively capturing the speed and exhilaration of Formula 1 racing within one song. Then again, there aren’t many who could boast the same 30-year legacy of experimentation as electronic duo The Chemical Brothers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...