Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
There aren’t many artists who could handle the task of effectively capturing the speed and exhilaration of Formula 1 racing within one song. Then again, there aren’t many who could boast the same 30-year legacy of experimentation as electronic duo The Chemical Brothers.
As longtime Formula 1 fans, the English sound engineering masters were tapped to supply the official sound for the new racing season, and they delivered. Twice.
First, they lent Formula 1 the track “We’ve Got to Try” off of their upcoming album, No Geography.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in