F1’s New 3-Second Sonic Branding Is Actually a Chemical Brothers Song Sped to 15,000 BPM

To match the 15,000 rpm of a Formula 1 engine

A rescued dog learns to drive an F1 race car in the video for a new Chemical Brothers track that was shrunk down into 3 seconds of sonic branding. The Chemical Brothers

There aren’t many artists who could handle the task of effectively capturing the speed and exhilaration of Formula 1 racing within one song. Then again, there aren’t many who could boast the same 30-year legacy of experimentation as electronic duo The Chemical Brothers.

Shannon Miller is a writer, podcast creator and contributor to Adweek.