This Explosively Bizarre Ramen Ad Is Packed With a Japan's Worth of Viral References

Trends are fleeting. Instant noodles are forever


Taiyo Kikaku's Tokyo division made a video for Nissin Chikin ramen that appropriates a dizzying array of Japanese ad tropes.

"SamuraiDroneCatIdolSuperhumanRubeGoldbergViewerWarningTooExplosiveHighSchoolGirl"—a breathless title that references all the stuff it plays with—is a kinetic, visually impressive piece of business that includes contemporary ad trends like drones, parkour sequences and complex Rube Goldbergian visual stunts.

It also parodies Shiseido's "High School Girl," a viral spot for NTT Plala, and Marukome's "Definition of Japanese Kawaii" (itself a visually rich ad for soup).

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