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Exploring How Neuroscience Can Affect a Marketing Strategy

It can provide hard data into how storytelling and advertising are affecting consumers

neuroscience-marketing-strategy-content-2018 — There's a science behind how storytelling resonates with readers.Getty Images

January 6, 2019

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Even in an era of infinite digital metrics, publishers and brands are still faced with an age-old problem: It’s hard to measure how your content affects people.