Expedia Shares a Powerful Message of Global Togetherness Amid a Divisive Inauguration

The timing is no coincidence

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While most brands seem to be quietly disinterested in discussing today’s inauguration, travel booking site Expedia seems a bit more willing to wade into the fray.

A new ad from the brand and agency 180LA is debuting today during CNN’s coverage of Donald Trump’s presidential inauguration, but its message is notably out of sync with Trump’s general worldview of American exceptionalism and (specifically) distrust of Muslims.

“The Train” tells the story of a woman traveling the globe and immersing herself in a wide range of cultures and events.

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