Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In the land of short ads, there aren’t many that pack a punch. 15 seconds isn’t a lot of time to get a fully-formed message in and, let’s face it, the ad unit that has often been relegated to pre-roll isn’t usually stimulating.
Swedish sportswear brand Björn Borg, however, has flipped the script and created four very short ads that are not only highly watchable, but they deserve the full-screen, headphones on treatment.
“Chase the Exerhighs” compactly tells the story of how, while exercising, chemicals are released by the brain to create a sense of euphoria.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in