Copywriter Horrified His Face Was Used for Jell-O Billboard

Ian Hart sees sexless future ahead

Headshot of Tim Nudd

You've seen Crispin Porter + Bogusky's cool Twitter-powered Jell-O Pudding Face billboard in NYC. Now, check out this hilarious video in which the man whose face was used for the ad—former CP+B copywriter Ian Hart—sees the billboard for the first time, having not known it was planned. The best part is, Hart has since moved to BBH in New York, and the billboard is right around the corner from his office. Hart's two great lines: "Oh my god, I cannot believe you guys fucked me this hard," and "I will never see boobies again for as long as I live." AgencySpy via Adland. UPDATE: Hart did sign a release, but didn't know exactly what his image would be used for, until he saw the billboard.

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@nudd Tim Nudd is a former creative editor of Adweek.