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If Prince Charming had been on social media, could he have found Cinderella quicker, skipping those unproductive shoe fittings and avoiding the three ugly stepsisters?
Maybe not.
The two characters in British retailer Debenhams’ new holiday ad use social media plenty in an effort to reunite following a fleeting moment on a crowded train—hashtagging away with #findmyshoe and #findthatgirl—but they still can’t connect. So many near misses! It takes Ewan McGregor to finally bring the lovely couple together.
It’s the holiday advertising season in the U.K.
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