Evian Brings Dancing Baby Torsos to Digital Bus Shelters

Touch the screen, watch them boogie

Wook! Baba dance fo wawa! Evian's latest campaign, with the adults in dancing-baby-torso T-shirts (a follow-up to the previous, and better, baby roller-skaters), was recently extended to bus shelters in Chicago. The result is like an infant with gas: kind of cute, but exceptionally annoying. Touch the interactive displays, and the baby dances. Dance, baby, dance! There's a QR code that lets you download a mobile app so you can continue numbing your brain cells during your ride. Actually, I wouldn't mind if these displays hit my town sometime soon. Instead of barking into cell phones or trying to engage me in tedious conversation about local sports, the bus being late or how awesome/awful life will be in "Rick Perry's America," my fellow passengers would silently stare at those fwabby widdle hoofers, mesmerized by the on-screen display. Hey Evian, thanks for the digital pacifier! Via PSFK.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.