Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos

Do any of these, and you'll never win a Radio Mercury Award

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Jim Elliott, the new global chief creative officer of Arnold Worldwide, and voiceover artist Paul Guyet made these two amusing videos (in what looks like Michael's house from GTA 5) explaining how to win a 2015 Radio Mercury Award—by demonstrating all the terrible radio ad clichés that will guarantee failure.

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