Everything About This Ad, From the Film to the Audio, Is 100% Recycled

And so, of course, is the product: the 'Trash Tee'

The ad uses a mix of stock footage and new shots, recorded on vintage Kodak film. Everybody.World

A charming (if mildly disjointed) new commercial from a Los Angeles-based ethical clothing company takes an old adage—”the medium is the message”—to a new level.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.