Everyone’s Angry at This Racist Chinese Ad, but It Says Something About America Too

Is Qiaobi too easy a target?

Every few months, a racially offensive advertisement emerges from Asia and makes the rounds in America, to howls of disgust. It's happened again this week, as a Chinese laundry detergent brand called Qiaobi released a spot—airing on TV and in cinemas, according to Shanghaiist—in which a black man gets shoved in a washing machine and comes out looking … quite different.

@nudd Tim Nudd is a former creative editor of Adweek.