Everyone Is a Finger in Droga5's Zany New Ad for Android

Diversity, sort of

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Visual synecdoche rules in Droga5's new Android spot, in which fingers dressed up as caricatures stand in for consumers.

There's a hitchhiker finger in a Hawaiian shirt, and a subway commuter with a bright red afro, and a masked Mexican wrestling finger—but they all fit right in using Google's mobile operating system, says the ad.

Titled "Fingerprints"—presumably because everyone has a unique digit—the spot the latest under the brand's "Be together. Not the same" tagline. That's a good thing, or at least, has a better ring to it than "Android.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in