Everyone Is an Emoji in This Bizarre and Terrifying French McDonald's Ad

BETC spot might be a bit too close for comfort

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

What are we all but a bunch of emoji with arms and legs and a hankering for McDonald's?

An insane new French ad for fast-food chain shows a city full of people going about their daily lives—driving around with friends, getting a shave at the barber, break dancing in the streets. But instead of human heads, they all have giant, 3-D, cartoon faces.

The soundtrack—a bubbly electro pop cover of the Buggles' 1978 classic "Video Killed the Radio Star"—almost makes the ad feel like a music video.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in