‘Every Tech Commercial’ Packs All the Category’s Clichés Into One Handy Spot

A wonderfully insipid parody

Headshot of David Griner

If you love live-chatting with babies and put tremendous stock in the opinion of bakers, then you probably love most tech advertising. In its new parody, "Every Tech Commercial," CollegeHumor skewers some of the most frequent clichés from ads for apps, smartphones, tablets and assorted other gadgets. It's an admirable collection, though it omits my personal favorite trope: the early adopter who smugly solves someone else's problem using the device, instantly becoming a hero to some poor Luddite loser.


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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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