'Every Tech Commercial' Packs All the Category's Clichés Into One Handy Spot

A wonderfully insipid parody

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

If you love live-chatting with babies and put tremendous stock in the opinion of bakers, then you probably love most tech advertising. In its new parody, "Every Tech Commercial," CollegeHumor skewers some of the most frequent clichés from ads for apps, smartphones, tablets and assorted other gadgets. It's an admirable collection, though it omits my personal favorite trope: the early adopter who smugly solves someone else's problem using the device, instantly becoming a hero to some poor Luddite loser.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...