Every Lego Movie Cameo in This Turkish Airlines Safety Video Is Awesome

The carrier’s latest is a delight

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Around four or five years ago, airlines seemed to be trying to one-up each other with their in-flight videos. Air New Zealand and Virgin were the initial gold standards, then Delta got into the mix with their form of breaking the monotony of the stale pre-flight speech. Today, there’s still a smattering of fun before takeoff—especially on British Airways—but not nearly the volume as in years past.

We may not necessarily see as many wacky takes on the theme (Delta’s work, for example, feels a little more milquetoast), and it can be challenging to pull off safety with humor due to regulations, but Turkish Airlines hit the jackpot with a new safety video featuring the characters from The Lego Movie franchise.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in