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Here’s a campaign that can legitimately be described as a little bit cheesy, as pizza firm Papa John’s taps into street culture, mixing street wear with its delivery driver uniforms. The clothing is featured within its own hip-hop track as part of an international campaign to promote its cheddar cheese range.
The “Papa X Cheddar” campaign will initially run across UAE, Egypt, Belarus, Poland, Germany, El Salvador and Qatar. It will add other markets later in June, featuring an instrumental track from hip-hop artist B Zino.
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