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While bank workers are often cheery faces and generally pleasant people to deal with, the actual process of banking—the fees, the restrictions, the minimum balances, the occasional rampant falsification of customer accounts—can often feel like you’re being fleeced.
So internet bank Axos and agency Cutwater decided to have some fun with that irritating duality by showing a bank robbery committed by the bankers themselves. In the brand’s “Don’t Get Robbed by Your Bank” campaign, we see customers getting shaken down by masked bankers, who promptly head right back to work and do it all over again.
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