Ever Been Asked to Find 'The Next Shit'? This Ad Will Speak to Your Soul

A Swedish retailer brilliantly captures the eternal chase

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Whether it’s a client or a boss, chances are you’ve gotten this mandate before: Figure out the next cool thing so we can have it first. Bring us…The Next Shit.

It’s simultaneously the best and worst part of any job, getting to play talent scout to the next great trend. You do infinite research and deep dives into Bohemian subcultures, then rapidly prototype your way to greatness—only to have it all fade within minutes as you start the whole process over again.

To

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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