Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s usually difficult for most people to empathize with thieves, but the burglars in this campaign from ebike brand VanMoof have a certain charm.
VanMoof, which is based in Amsterdam, gives the spotlight to so-called “super thieves” in an ad promoting its security features. The stop-motion animation introduces a cast of unusual characters who are normally adept at stealing things: a dapper lock-picker with “the country’s largest collection of skeleton keys,” a cool cyber hacker and an elegant international art thief who has “stolen several Pablos” and “six Rembrandts.”
Yet
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in