Even Drone Haters Have to Admit This Cirque du Soleil Film Is Hypnotic and Charming

No CGI, just hovering magic

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Non-combat drones are good for lots of stuff: carrying advertising banners, delivering beer and generally just freaking people out about privacy. And they make great dance partners, too.

That is, at least, if you're Cirque du Soleil. The performance troupe teamed up with the drone experts at engineering school ETH Zurich to create a short film about a tinker who accidentally trips the breaker in his building, then proceeds to have a whirl in the dark with a group of flying lampshades.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in