Etsy's Inclusive Holiday Campaign Prioritizes Meaningful Connections Over Presents

The digital marketplace known for unique gifts leans on sentimentality and inclusion

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The holidays are quickly descending upon us. For many, November marks the beginning of the mad search for the perfect gifts for family and friends. Etsy, however, has launched a campaign to remind us that the sentiment behind the gifts is always the reason for the season.

The online marketplace is highlighting its one-of-a-kind handmade items with an emotional twist in its new holiday campaign, “Give More Than a Gift.” The brand collaborated with creative agency 72andSunny New York to create ads that tell four different stories about how a meaningful gift can bring some holiday cheer.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in