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Following up its campaign featuring Dennis Quaid (who, for some reason, kind of looks like Harrison Ford), Esurance is taking its new “Surprisingly Painless” tagline to heart with a 10 city activation today that brought little pockets of joy to the day of the week most people loathe.
In a partnership with media company ATTN:, Esurance is treating folks to a wide range of fun stuff. In Los Angeles, Denver and Boston, glam squads are on hand at DMVs to provide free makeup and touch-ups for those often-questionable driver’s license photos.
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