Esurance Upgraded Monday in 10 Cities, Offering Puppy Playtime and Better DMV Photos

Brand activation makes the worst day of the week better

Following up its campaign featuring Dennis Quaid (who, for some reason, kind of looks like Harrison Ford), Esurance is taking its new “Surprisingly Painless” tagline to heart with a 10 city activation today that brought little pockets of joy to the day of the week most people loathe.