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What do George Washington, Thomas Jefferson, Abraham Lincoln, Theodore Roosevelt and William Howard Taft do late at night at National Park, while winding down after their daily Presidents Race? They watch SportsCenter, of course.
Specifically, the 11 p.m., midnight and 1 a.m. broadcasts, which ESPN is specifically advertising for the first time in a new campaign called SC@Night from 72andSunny and Red Interactive.
The launch spot below, directed by Aaron Stoller of Biscuit Filmworks, was filmed at an empty National Parks, where George, Tom, Abe, Teddy and Bill kick their feet up together.
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