Errol Morris Reflects on Apple, Miller High Life and Other Great Commercials He's Made

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Errol Morris, the great Oscar-winning documentarian, has also had a brilliant career in advertising.

He has shot over 1,000 commercials, including campaigns for Apple, American Express, Nike, IBM, PBS, Target, General Motors, Miller High Life and Cisco. His Apple “Switchers” campaign through TBWA\Chiat\Day and the “High Life Man” spots via Wieden + Kennedy are both legendary ad series. And in 2001, his “Photobooth” spot for PBS, via Fallon Minneapolis, won the Emmy for Best Commercial. (See a vast

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