Eric Gagne, anti-endorser of the moment

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


All but useless
for the Boston Red Sox since his trade from the Texas Rangers, pitcher Eric Gagne is suffering the kind of abuse that’s usually reserved for operators of dogfighting rings. And his detractors are a Web-2.0-savvy bunch, having set up some 100 Facebooks groups devoted to their hatred of the goateed reliever. (Among them: “Americans for Deporting Eric Gagne,” “The Eric Gagne Depreciation Group,” “Eric Gagne Is Completely Horrible” and “Eric Gagne Should Be Kicked in the Balls By Everyone in New England.”)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in