Equinox Extends LGBTQA from A to Z With a New Alphabet for Pride Month

Thinking in spectrums, not clusters

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It’s Pride Month! And every year, around this time, a certain kind of pundit hops on a soapbox to complain about how the term “LGBTQA” just keeps getting longer, and isn’t that just ludicrous? 

Actually, it isn’t. In fact, it’s not nearly long enough. And a campaign from Wieden + Kennedy New York highlights why.

For Equinox and the LGBTQA Community Center, the agency has produced “The LGBTQAlphabet,” whose chill and choreographed film goes down the list of not six letters but 26.

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