Epic Meal Time Guys Bring Their Supersize Appetites to Carl’s Jr. Ads

Tackling the Super Bacon Cheeseburger

It was only a matter of time. YouTube's gurus of gluttony, the EpicMealTime guys, have partnered with the burger pornographers at Carl's Jr./Hardee's to promote the chain's new Super Bacon Cheeseburger. EpicMealTime host Harley Morenstein, fresh off a stint as AdFreak's guest judge of the world's grossest fast-food abominations, joins costar "Muscles Glasses" (aka Alex Perrault) in a series of TV and Web-only clips from 72andSunny unveiling the new burger. The promotion will also feature placement on EpicMealTime's YouTube channel, and customers can reportedly request an "epic" upgrade that ratchets up the bacon count from six strips to 12. The burger's actually pretty wimpy by EpicMealTime standards, but it's good to see that at least one chain was willing to embrace the show's gleeful gluttony. Check out one spot below and another, plus credits, after the jump.


Client: Carl's Jr./Hardee's

Campaign: "Bacon to the 6th Power"

AGENCY: 72andSunny

Glenn Cole – Chief Creative Officer/Partner

Matt Jarvis – Chief Strategic Officer/Partner

Mick DiMaria – Creative Director

Justin Hooper – Creative Director

Rebecca Ullman – Jr. Writer

Sarah Herron – Designer

Sam Baerwald – Director of Film Production

Molly McFarland – Senior Film Producer

Brooke Horne – Film Producer

Matt Johnson – Group Strategy Director

Josh Hughes – Strategist

Latanya Ware – Business Affairs Manager

Sherri Chambers – Group Brand Director

Alexis Varian – Brand Director

Mandy Hein – Brand Manager

Tim Sekiguchi – Brand Coordinator

Melissa Harris – Sr. Print Producer

Emily Hodkins – Communications Manager

Production Company: Christina Productions

Justin Hooper – Director

Christina Ritzmann- EP

Jenny Lenz- Line Producer

Editorial: NO6

Chan Hatcher- Editor

Crissy DeSimone – EP

Yole Barrera- Producer

Online/VFX: Brickyard VFX

George Fitz – Lead VFX Artist

Diana Young Head of Production – VFX Producer

Telecine: Co3

Mike Pethel – Artist

Matt Moran – Producer

Sound Design/Mix: On Music and Sound

Chris Winston – Sound Design and Mixer


"The Bacon Song"

As performed by Harley Morenstein of Epic Meal Time

Courtesy of Next Time Productions