Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

Carly Joy's personal grooming tips led to the brand being sold out of product

eos bottles lined up of their latest feminine product
The 'ultra-limited edition' line honors TikTok creator Carly Joy, whose viral endorsement has over 18 million views. Eos

Costly, splashy campaigns can pique the public’s interests well enough, but nothing builds market-wide enthusiasm quite like the organic, emphatic endorsement of an everyday fan—especially when it comes in the form of a viral TikTok pulling more than 18 millions views and counting. Just ask skincare beauty company Eos.

@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Creative and Inclusion Editor.