Eos and Mischief’s ‘Obligation Celebration’ Ad Welcomes the Return of Mundane Tasks

The musical spot makes the most routine activities look like the privileges they are

A woman happily gets spilled on at a bar
"Obligation Celebration" arrives soon after Eos and Mischief's reactive "Bless Your F*ing Cooch" collaboration. EOS/Mischief @ No Fixed Address

Losing over a year to a pandemic has a way of skewing our perspective on even the most mundane tasks. A trip to the post office can feel like a long-awaited date. Spending hours at the DMV is now considered a welcome change of pace. Getting your car serviced? That’s an event worthy of your best outfit.

@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Creative and Inclusion Editor.