Environmentalists Seethe as the Lorax Speaks for Mazda

Movie tie-in with Seuss character is blasted as greenwashing

Would the Lorax ever love an SUV, even one with something called "revolutionary SkyActiv technology"? Environmentalists sure don't seem to think so. Bloggers and YouTube commenters are accusing Mazda of greenwashing with its new spot below, featuring the tree-loving Dr. Seuss character, now the star of a Universal Pictures film, alongside a Mazda CX-5 that gets 35 mpg on the highway.

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