Entire Ad Break Is Made of Lego in Delightful Stunt for Toy Company’s Movie

Four British ads remade almost shot for shot

Headshot of Tim Nudd

Here's a fantastic ad stunt orchestrated by media agency PHD on Britain's ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on Ice to airing remade versions, done entirely in Lego, of four well-known British ads—to promote The Lego Movie.

See the entire ad break here:

The first spot was an abbreviated version of the famous 2012 Vinnie Jones CPR ad for the British Heart Foundation. That was followed by 30-second ads, remade practically shot for shot, for Confused.com, BT and Premier Inn. Short promos for The Lego Movie aired in between each of the spots, followed by a proper trailer at the end.

Check out the four original ads below. Via Creative Review.


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@nudd Tim Nudd is a former creative editor of Adweek.
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