Ensuring That the Necessary Conversations Are Had at This Year’s Cannes

Opinion: Even if they aren’t exactly easy or enjoyable

Two men sit on a white couch and have a conversation at a Cannes Lion event
There needs to be a conversation about brand morals and ethics at Cannes this year. Cannes Lions

Every year, the global marketing industry descends upon Cannes, France for the Cannes Lions International Festival of Creativity. It is a worthy festival and probably the most important one for anyone tied to the marketing industry. For the creative community, it is an opportunity to get inspired, learn from one another and win recognition. Marketers get to escape the tedium of their day jobs and draw inspiration from award-winners. And for the publishers, agencies and tech companies, it is the place to present new visions, form new partnerships and strike business deals.

@shivsingh Shiv Singh is the co-author of the new book Savvy – Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era. He is a former Visa and PepsiCo senior marketer, has his own marketing consultancy, sits on the board of directors of a Fortune 500 company and has been ranked by Adweek as a Top 50 marketer (#11).