Every year, the global marketing industry descends upon Cannes, France for the Cannes Lions International Festival of Creativity. It is a worthy festival and probably the most important one for anyone tied to the marketing industry. For the creative community, it is an opportunity to get inspired, learn from one another and win recognition. Marketers get to escape the tedium of their day jobs and draw inspiration from award-winners. And for the publishers, agencies and tech companies, it is the place to present new visions, form new partnerships and strike business deals.