Enjoy a Lovely Eye Burger at Burger King Today

Burger King painted someone's eye to look like a Whopper for this ad from the Netherlands, alongside the tagline, "Get a tasty new look." Uh, is Burger King the same there as it is here? I don't recall them being terribly fashion-conscious before. The ad is certainly interesting, though—the most peculiar European fast-food ad since McDonald's Finland scared people with the udders—and it reminds me of that lady who paints logos on fake nails. Not sure it works as a generic representation of Burger King, or will make you hungry for a burger, but it was worth a try.