Enjoy the future with Carlton Natural Blonde

So wait, Australia's Carlton Natural Blonde is the beer of tomorrow with no artificial anything in it, and yet the ads are chock full of robots and 1980s computers that synthesize knowledge? I hope this is just sarcasm applied with a trowel, because otherwise this wacky, futuristic campaign from Clemenger BBDO Melbourne isn't all that convincing. Not to mention the wasted opportunity to give Alfonso Ribiero some work.

—Posted by David Kiefaber