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Keiichi Matsuda's "Augmented (hyper)Reality" video, posted here last week, puts consumers inside a world of advertising. But H5's Logorama, screened at Cannes last year and recently nominated for an Academy Award, takes the premise even further, externalizing the marketing experience to the point where human existence has been completely subsumed by a landscape of living ads. (A clip is embedded below. You can watch the whole thing, in two parts, here and here.) Some 2,500 brand IDs appear, and mascots like the Pringles, AOL and M&M's guys, Ronald McDonald, the Michelin Man and countless others make an appearance.
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