English Don’t Like Looks of This BK Sandwich


This unsavory Burger King spot, with the guy who noisily "cheats on beef" with a Tendercrisp chicken sandwich in a motel room, earned plenty of disgusted looks when it aired in the U.S. a few years ago. Now, it's airing in England—and has immediately come under fire from the Ad Standards Authority, which determined that the sandwich in the ad is misleadingly large compared to what you'd actually get at BK. In what has to be its most Freudian ruling to date—which is appropriate, I suppose, given the ad's sleazy premise—the ASA "examined the size of the burgers in the hands of an average-sized man" and found them wanting in comparison to the ad, where the sandwich is huge. In the wake of this ruling, BK will have little choice but to reshoot the ad with the tiny-hands guy.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.