Energy conservation can leave you drained

During heat waves, California runs a multimillion-dollar energy conservation campaign under the aegis of “Flex your power” alerts, using radio and outdoor ads to tell us to turn down our air conditioners just when we need them the most. The current radio campaign seems to officially anoint environmentalism as the new state religion. A female voiceover claiming to be your guardian angel pleads that “energy can’t save itself,” so it needs you to be its savior, which surely appeals to Madonna, at least.