Endurance Advertising: Peugeot's Click-and-Hold Online Car Game

Advertising as punishment—it's all the rage these days. Crispin Porter + Bogusky is making people sit and stare endlessly, arduously, at a spinning Whopper over on DirecTV. (Swiss Chalet previously did something similar with rotisserie chicken in Canada.) And now, from Sweden, we get an online version from agency Volt Stockholm.

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