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Advertising as punishment—it's all the rage these days. Crispin Porter + Bogusky is making people sit and stare endlessly, arduously, at a spinning Whopper over on DirecTV. (Swiss Chalet previously did something similar with rotisserie chicken in Canada.) And now, from Sweden, we get an online version from agency Volt Stockholm. Visitors to a special Peugeot website were challenged to click and hold their mouse button on a car they wanted—and the person who held on the longest got to drive it for a week.
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