Endless Winter Isn’t So Bad If You’re Doing Outdoor Ads for Dandruff Shampoo

Selsun Blue lets it snow in Montreal

Headshot of Tim Nudd

Montreal agency lg2 found a goofy but practical use for all the snow this winter—it made it look like dandruff gone berkserk on outdoor ads for Selsun Blue. Pity the fool who had shoveling duty on this project, though.

"Dandruff flakes typically occur in winter," the agency says, "due to the use of heating sources such as electricity. Selsun Blue and lg2 thus decided to launch an offensive at a time when people are most in need of dandruff-fighting shampoo."

The headline, "Quand les pellicules vous prennent par surprise," translates to, "When flakes take you by surprise." Credits below.

Client: Sanofi – Selsun Blue
Agency: lg2, Montreal
Creative Director: Marc Fortin
Creative Team: Mathieu Dufour, Marie-Ève Leclerc-Dion
Account Services: Julie Simon, David Legendre, Safia Dodard
Print Production: lg2fabrique
Media: Publicité Sauvage

@nudd Tim Nudd is a former creative editor of Adweek.