The end of the world, as seen on Facebook

Headshot of David Griner

To help promote Season 2 of its survivalist reality show,
The Colony, Discovery Channel has launched Join the Colony, which simulates
how your social circle might react on Facebook as a pandemic unfolded. Created
by Campfire with sci-fi novelist J.C. Hutchins as the lead writer, the
site generates fictional updates from your real friends, family and colleagues.
They’re usually discussing the effects of the outbreak on the cities where they
live, with occasional questions about whether looting is morally defensible. The
site includes video footage from the show, fake blog posts, and even links to
real content from Discovery shows such as Survivorman. The final result isn’t
quite as traumatizing as the site’s many warnings imply, but it is quite entertaining
to see your Facebook “friends” — many of whom don’t really know each other —
looking to one another for comfort, support and advice on how to evade CDC roadblocks.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."