These Empty Rooms for 'Rent' Belonged to Mexico's Missing Women

Campaign by FCB Mexico raises awareness and resources for families

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The stats are staggering: According to the Mexican Association of Stolen and Disappeared Children (AMNRDAC), on average 10 women disappear every day in Mexico—55% of them minors. Meanwhile, their families must deal with the financial impact of their search along with the unimaginable pain of such sudden loss.

To help raise awareness and resources for the missing women of Mexico, the agency launched “Empty Rooms, Cuartos Vacíos,” a new creative platform to raise awareness of the issue as well as financially support the surviving families.

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