Emoji Among Us Is Cute, Whimsical and an Advertisement in Disguise

How many can you spot in short film?

Headshot of Alfred Maskeroni

"Since they first appeared on our shores early in this decade, these charming, versatile and intelligent figures have captured our hearts," an eloquent David Attenborough-esque voice narrates as Emoji Among Us: The Documentary begins. 

Except it's not really a documentary. The two-minute clip is the latest ingenious self-promo piece from stock video company Dissolve, whose amusing anti-advertising masterpiece, "This Is a Generic Brand Video," you probably remember from earlier this year.

Like that previous effort, Emoji Among Us was also made completely from stock footage available on Dissolve's site. To keep you interested this time, they've inserted little emoji everywhere and pretended it's a film about them. Spotting the emoji becomes a little game. Dissolve says there are 68 in the piece. How many can you find?

Dissolve.com/showreels has other fun self-promo videos, including a trailer for a fake movie called Cutezilla and another piece simply titled Awesome New Clips.

Via Summer Anne Burton.


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@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.