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The writer of the new tagline for Emerald Nuts is not an ad professional. In fact, no one knows who the hell he or she is. All agency Barton F. Graf knows is that this person left a stunning review of Emerald Nuts on Amazon last summer that summed up the brand in the simplest, most positive way possible: “Yes good.”
Which is now the rallying cry for a whole new ad campaign.
“Emerald Nuts believes in championing their customer and fans—they’re not going to tell you how good their nuts are; they’re going to let their customers do it for them,” the brand tells AdFreak.
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