Emerald Nuts’ Favorite Stupidly Simple Amazon Review Is Now Its Tagline: ‘Yes Good’

Barton F. Graf brings other goofy reviews comically to life

The writer of the new tagline for Emerald Nuts is not an ad professional. In fact, no one knows who the hell he or she is. All agency Barton F. Graf knows is that this person left a stunning review of Emerald Nuts on Amazon last summer that summed up the brand in the simplest, most positive way possible: “Yes good.”

@nudd Tim Nudd is a former creative editor of Adweek.
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