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An awkward silence among friends isn’t just a moment to gloss past. It could be an opportunity to save the life of someone you care about, says a new PSA.
It’s part of a lighthearted but powerful new campaign aimed at helping preventing suicides—and promoting mental health—among teens and young adults. Titled “Seize the Awkward,” the platform is a sweeping effort from The Ad Council, The Jed Foundation, the American Foundation for Suicide Prevention and Droga5.