'Embrace Life' Campaign Returns With Motorcycle Spot

The Sussex Safer Roads Partnership, whose "Embrace Life" seatbelt PSA stunned the world last year, is back with a sophomore effort—this one aimed at reducing the number of motorcyclists killed and seriously injured on the roads each year. Clearly, after the response to last year's spot (with 13.7 million views and counting, it was YouTube's ad of the year for 2010), expectations couldn't be higher for this one.

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