Elon Musk Agrees to Hold Contest for Fan-Made Tesla Ads, at the Urging of a Fifth Grader

The automaker's founder likes Bria's idea

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Elon Musk is well aware that Tesla’s superfans love to make unauthorized commercials for the brand, given that Tesla doesn’t make its own (and, given the power of word of mouth, doesn’t really need to).

But it has taken a fifth-grade girl to convince him to actually run a fan-made ad.

“Dear Elon Musk, I’m Bria from Ms. Esparza’s 5th grade class,” she wrote to the Tesla founder in a letter that her father (a writer for InsideEVs.com)

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